Capital Effectiveness

Economics Always Applies

Ultimately, any investment, be it for marketing, customer loyalty, the improvement of your customer experience, for climate protection or to raise the value of your parking lot real estate has to yield a proper return. Four levers help you accomplish this with ParkPod systems.

Lever #1: Keeping Life Cycle Costs Low

ParkPod systems were designed for solid ROI’s from the start. In addition to a relatively simple design, and its resulting low unit costs, total cost of ownership (TCO) was our main criterion in creating ParkPod solutions. Beyond attractive initial cost levels we have optimized our systems with respect to their cost for installation, maintenance and operation. For example, thanks to built-in Internet connectivity, many maintenance and diagnostic processes can be conducted remotely by ParkPod or by your organization, locally and/or centrally.

Lever #2: Scaling Service Offering Flexibly, "With Demand"

Of course, exact demand for charging by customers is subject to some uncertainty as of today. Pioneers, who understand the advantages of early market participation typically have relatively low hurdle rates. What's truly important for minimizing longer-term risks is a system's flexibility, which enables it to be scaled to meet demand at any given time. Our open system architecture and our conventional, predictable business model allow for easy adaptation to several known (and currently unknown) future requirements. With ParkPod you can start with a few units and later, as desired, add up to hundreds more. Right now, you can demonstrate your progressive attitude through participation in one of our pilot programs. This allows you to gain valuable experience easily, and with very limited investment, so you are then prepared to participate more decisively in the market for E-Mobility when the time is right for your business. Another risk successfully managed.

Lever #3: Generating Profit Margins through Your Proven Competence

Aside from system cost, the most important factor driving ROI is, of course, the total margin, determined by revenue and real value-added delivered by you to your customers. ParkPod systems, due to their flexibility and ability for customization, allow you to bring to bear your full marketing and service experience, opening up great potential for attractive ROI and a swift break-even (see also Customer Satisfaction and Control of Your Business).

Lever #4: Using System Flexibility to Aid Adjacent Businesses

ParkPod, as an open system, can be run "stand-alone" or with any degree of integration with your existing IT and/or business processes. This can easily lead to synergies and improved ROI's in adjacent areas of your business.

Pro-Forma P&L Desired?

Upon request, we are happy to furnish pro-forma profitability calculations or pass key data on to you, which you can then analyze using your own financial models.