Customer Satisfaction

You Want Happy Customers

Not just any customers. Progressive, environmentally conscious, dynamic, trend-setting, higher-income, life-embracing customers. The segment everyone is chasing. Now you can improve your positioning with this segment decisively. How? With smart charging systems from ParkPod.

What Do Your Customers Want?

Your customers are already using your parking lot routinely. Many want to drive an electric car. But either their batteries are empty quickly or EV's with large batteries are expensive. At the same time, your customers are feeling more and more guilty for driving conventional, gasoline powered cars. Hybrids, many of which will soon be able to cover shorter trips in 100%-electric mode, are very popular and for good reason.

"What if", many a modern customer reflects, "I could drive an electric car, and while shopping, dining or watching a movie, heck, while parking in general, could conveniently recharge its batteries? How terrific would this be!" Climate-friendly, convenient and timesaving. Three proverbial birds with one stone.

What Should Your Marketing Pros Do?

“What if”, many a savvy marketing pro reflects, "I could raise the value of my customer parking lot – previously often just an afterthought – by offering this re-charging as a service? Using the real estate I own or lease anyhow? As a 'gas station' for EV's, my lot would multiply in value, for my customers and thus for my business. Run as a profit center or applied as a loyalty tool to retain my most valuable customers? As part of a bundled promotion? As a loss leader? What if I could pre-set the charging time and thus influence customers' time spent at my business? And in addition reduce parking lot abuse?"

• Alliances for Network Effects and Cross-Marketing

"What if I coordinated a marketing alliance with other operators of parking lots, like coffee shops, super-markets, restaurants or movie theaters? My customers could easily recharge there and vice-versa, and the benefits for them increases yet again. What if I wanted to create an alliance with an energy utility, but don't just want to give away my valuable real estate or customer relationships for free?"

• Value Added for Your Company

"In other words, what if I could capture the trend toward e-mobility to really enhance my value-add? How terrific would this be."Indeed, this would be climate-friendly, customer-oriented and profit-enhancing. Three proverbial birds with one stone.

• When is the Time Right?

"If I moved swiftly, the pro ponders, and became involved in a pilot project with several charging stations, just in time before mid to late 2010 brings a wave of customers with EV's, I could easily be among the first in my industry, and my community to demonstrate that I am "with the times". And I can still profit from strong media interest reserved typically for first movers who are pioneers of the sustainability movement. Green PR for next to no cash?"